Designing and Implement an Employment

Image: Federal Talent Branding

February 19, 2009

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Energized, enthusiastic and talented people want to join your federal agency or department. They are passionate philanthropists. And they have friends and colleagues to refer for other job opportunities. To attract top talent to your organization and move toward President Obama's stated goal of the government becoming a 'preferred employer' you need a talent brand.

Communicating an employment image not only serves to describe the who, what and why to job seekers, but to the general public as well. This brand should be integrated into your overall agency/department's image. Presenters Mark Stelzner, Founder at Inflexion Advisors, and Brenna Garratt, CEO at the Delve Group, discussed the process for designing an implementing a federal employment image. “For the right talent to be attracted to your brand, you must portray a clear direction and destination,” said Stelzner. Garratt elaborated, “it’s essential to have a clear and well-articulated vision – think of it as the agency's north star.”

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