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Designing and Implement an Employment Image: Federal Talent Branding February 19, 2009 |
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The overall goal should be a consistent commitment to sustaining success through the delivery of ongoing communications materials and messages. Consider how this program can affect others, and if working with a partner, it’s important to transition the program to internal experts for it to truly take hold of the organization. “Think about whether your organization is a branded house or a house of brands,” advised Stelzner. “How do you create an overarching brand yet still allow each one of your sub-agencies to have their own identity? Through empowerment.”
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