Designing and Implement an Employment

Image: Federal Talent Branding

February 19, 2009

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Garratt stated, “these are the five measures we use to check the strength of a brand’s foundation. Is your value proposition relevant to the needs of your key audiences?” A good brand must keep in mind the internal and external audience.

If an agency or department had to choose which element to focus on first, that choice should be relevance. “It’s really important that you have a context about where you are living in the world today and who you are trying to reach.”

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