Designing and Implement an Employment

Image: Federal Talent Branding

February 19, 2009

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“There is an incredible amount of goodwill in brand equity created by the association with President Obama’s election,” shared Stelzner. With the overarching aim of making public service ‘cool,’ how can agencies attract more young people? How can those same agencies maximize on this brand equity? “Act now,” he said. Leverage the opportunity to transform how government thinks, acts, and communicates both internally and with the citizenry.

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