Designing and Implement an Employment

Image: Federal Talent Branding

February 19, 2009

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The next phase is implementation. The design should create a compelling communication plan that aligns the agency or department brand with current initiatives, and outlines objectives and timing. It will create the verbal and visual approach; this is typically the largest effort and will require the most strategic and tactical support and commitment. “This is your opportunity to spark people’s interest in you,” said Garratt.

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