How Smart Retailers Leverage Talent for Profitability

September 23, 2009

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Do your customers come back and promote your brand because of your retail talent? Does your talent drive changes needed for your customers? Since talent is fundamental to customer loyalty in the retail business, leveraging multiple generations can transform your culture and distinguish your brand.

The talent at Dell are dialed into their customer’s requirements. In Dell’s consumer division, talent shares the consumers’ vision, and that creates an advantage for Dell in the retail sector as a consumer electronics company. Eric Paul, Director of Organization Development and Talent in Dell’s Consumer Division, explained that this means leadership commits to making the strategy clear, and stewarding talent to turn strategy into results. By capturing the hearts and minds of their talent, Dell captures customer marketshare.

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