How Smart Retailers Leverage Talent for Profitability

September 23, 2009

Dell Computer, a globally recognized brand with $61 billion in revenue, number 33 among the Fortune 500, and over 78,000 employees world-wide, includes a consumer products division that has won over 400 product awards. Part of this division’s success relies on Dell’s talent to engage with customers.

In their consumer business, Dell relies heavily on retail talent who understand customers’ affinities for five key product groups:

• Customers starting out with their first computer
• The youth group who want to express themselves
• Studio customers who rely on multimedia
• Top end luxury customers
• “Alienware” for customers who demand high performance

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