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Maintaining Brand in a Recession: How Your Talent Distinguishes the Customers' Experience February 24, 2009 |
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The “fun on a bootstring culture” has shown itself in many forms… when they couldn’t afford a company picnic for their 40th anniversay, each store hosted a volunteer day to clean up their community. The result was more engagement with the communities where their stores reside. They switched from a big product training budget to “free lessons” and “full moon fever” to test products that Guides can voluntarily participate in on their days off-- and they come because they don’t want to miss the experience. 10 of 12
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